A Simple Plastic Surgery SEO Checklist

By plastic312 / October 22, 2019

Attracting and reaching new patients is one of the biggest hassles that plastic surgeons may face. If you are a plastic surgeon, you’re pretty well aware of that. 

Even when patients have been referred to your clinic, some of them will prefer self refers. With the enormous popularity of online searches, most of these patients and prospective patients will turn to their desktops and smartphones to search for plastic surgery clinics they would prefer. 

How do you make SEO useful for a cosmetic surgery clinic? 

If you want to attract new patients towards your clinic, you need to use online marketing. The most effective form of driving new patients online is search engine optimization. You need to find out how you can appear at the top of search results through SEO. 

To make your SEO strategy perfect, you need to follow some guidelines and keep yourself updated with the continuous changes taking place in this marketing strategy. Here are some of the steps you need to follow to upgrade your SEO game in the market:

Conduct keyword research

A keyword analysis is one of the most critical steps in achieving high notch results with your SEO strategy. You need to create a useful list of keywords and phrases and review how competitive they are in your cosmetic surgery industry. You need to consider the recent search engine queries on the keywords and prioritize them through phrases, singulars, and plurals or even misspellings. However, you need to be careful when using misspellings since Google will attempt to correct them during searching.

Optimize your SEO content

Whenever you want to post any content on your site, you first need to select topics containing high search traffic and accompany it with on-page optimization. Your content must have an introduction that profoundly captures the attention of the readers. 

If you fail to convince the readers within the first few seconds of reading your content, they will be turned off and hit the back button without proceeding to see what you wanted them to see. Your introduction must resonate with the readers, promise a solution to their needs, and build trust in them. Make sure that your content uses keyword-based titles and integrate your selected keywords and phrases within the content.

 Create and post easy-read content

Search engine algorithms require you to create relevant content that is free from ambiguities and mistakes such as grammar. When you write content that is not readable, prospective patients will have a difficult time reading and scanning the keywords. You should avoid writing massive paragraphs but rather use bold and bullet points to make them readable.

Conduct search performance analysis

Analyzing how your site performs in Google search helps you to modify various areas of your website to achieve great results and improve your site performance. Major search engines such as Google have free webmaster tools that you can use to analyze how they perform. 

Google, for instance, provides a tool known as Search Console. This tool can help you to find your Google content as well as how you perform in Google search results. Using Google’s search console can help you identify issues with your keywords, understand leading searches used to reach a page, and specify your preferred domain. 

You can as well getting notifications of violations of quality guidelines as well as requesting site reconsideration. Identification and correction of such issues will improve the performance of your SEO.

Use descriptive alt tags to optimize your images

Before and after photos are essential to add to your site. Most patients are looking for visuals to see the outcome of procedures. When adding your images, it is vital to name the photos and include descriptions of those images, known as alt tags. 

SEO wise, most of the top-ranking webpages often fail to use keywords in the alt tags of their images. Some of them fail to include alt tags in the pictures altogether. To have a high notch ranking, ensure that there are descriptive alt tags in your images. 

SEO is one of the ways you can utilize to drive as many patients to your clinic as you can handle. Being able to apply tactics explained above and many more will help you to significant traffic to your plastic surgery clinic website. 

The Plastic Surgeon SEO (www.plasticsurgeonseo.net) team runs things in sunny and beautiful South Florida. Our agency specializes in Google SEO services for plastic surgeons nationwide. If you need an SEO provider for your practice, contact us for a free SEO consultation about your plastic surgery clinic’s website.

What are SEO keywords?

By plastic312 / October 22, 2019

In modern days, most people use the internet as a source of information. Many of your prospective patients are using the internet to search for qualified and board-certified plastic surgeons that can help them accomplish their beauty goals. This has been so due to the significant usage of mobile devices such as tablets and smartphones. As a plastic surgeon, you need to keep an eye on internet marketing to attract more patients to your business. You need to ensure that your website appears in the search engines used by those patients who are seeking cosmetic surgery. 

What does SEO keywords mean?

Ensuring that your website is visible in the search results does not just happen by chance. An experienced SEO marketer knows the words entered by people in search engines as they search for different surgical procedures. These words are known as keywords and are an integral part of search engine optimization. The primary objective of SEO is to assist your website rank in the search engines for these valuable keywords. Although many factors affect the success of your website ranking, keywords play a significant role in helping the search engines to understand your website pages. 

When the search engines understand your website pages, they can display them appropriately, and this provides the searchers with the relevant information they are looking for. SEO follows the keywords used by your patients as they search for the procedures you perform, which directs the searchers to the relevant pages of your website. 

Types of SEO keywords

There are two types of SEO keywords. These types are long-tail keywords and short-tail keywords. 

First, long-tail keywords are keywords that incorporate more than one word. They may contain four to ten words, and in some cases, they may be more than ten words. Low competition and low search volumes characterize these keywords. As a result, although few people search the keywords, the chances of reaching those people are very high. The search intent for these keywords is also cleaner and more transparent.

An example of a long-tail keyword is: best nose job surgeon in Miami FL

Secondly, short-tail keywords are keywords that contain very few words. They mostly contain only one to three words. The search volume for these keywords is almost always very high since there are a high number of people who search for these words every month.

An example of a short-tail keyword is: plastic surgeon Miami

Short tail keywords are more highly competitive, and ranking for them is not as easy as it is with the long-tail keywords. Because of this, it’s always advisable to incorporate a strategy using both long-tail and short-tail keywords in an SEO campaign.  

How to select the right keywords?

For SEO success, you first need to ensure that the keywords chosen are appropriate and relevant. You need to gather the information that helps you to select the right keywords by performing keyword research. 

Before selecting keywords, you need to sit down and determine your ultimate goals for SEO. SEO is used to improve website traffic, which eventually increases the revenue your practice earns due to increased consultations and procedures scheduled. However, to stand out among your competitors, you need to have specific goals for your SEO keywords. Creating brand new pages on your site for each procedure that you perform is the best practice for surgeons. 

For instance, let’s say you perform rhinoplasty, tummy tucks, and face lift surgery. You’ll want to create an individual page for each procedure. It will look something like this: 

www.drsmith.com/face-lifts

www.drsmith.com/tummy-tuck

www.drsmith.com/rhinoplasty

Any agency doing marketing for your practice needs to conduct preliminary research. Some of the critical strategies they should consider are conducting keyword research, which improves your keyword selection and the way you place them within your content. Using keyword and topic generator tools, such as LSI graph, will help you come up with effective keywords, also. 

Besides, you need to come up with a list of keywords and export them into your spreadsheet. This will help you to have a quick comparison of the keywords as well as sorting them according to your specific fields. 

After creating your SEO keywords list, you need to narrow it down. You may use various variables such as the competition, search volume, and as well as the relevance of these keywords. 

You need to determine the number of times people search for a specific keyword in the search engines. This helps you to predict the traffic you are likely to get from such keywords. Keywords with the highest search volumes are, in most cases, the most competitive. It may be challenging to rank competitive keywords on SEO. You must, therefore, be able to balance between the competition and potential traffic a particular keyword may have. 

In conclusion, SEO keywords are essential and very useful in helping a website rank in SEO. Creating an SEO checklist to follow, and prioritizing keywords is likely going to have the biggest impact on your overall success strategy.

The Plastic Surgeon SEO (www.plasticsurgeonseo.net) team runs things in sunny and beautiful South Florida. Our agency specializes in Google SEO services for plastic surgeons nationwide. If you need an SEO provider for your practice, contact us for a free SEO consultation about your plastic surgery clinic’s website.